HDMS worked with Brown Paindiris & Scott LLP from 2018 to 2020. Initially brought on to boost the firm’s Facebook page, HDMS eventually launched an email newsletter.
Social Media Management
HDMS was charged with creating content for the firm’s Facebook page. We worked with lawyers at the firm on developing content, which was posted on the firm’s blog. HDMS then created custom graphics to complement the posts to share on Facebook. HDMS also managed Facebook advertising to broaden the content’s reach and attract a new audience for the page. Success of the campaign was traced through Facebook data as well as Google Analytics data on traffic to the website.
Hall Davis Marketing Strategies created an email newsletter from scratch for BPS. Emails were collected from staff and an account was set up with Constant Contact. HDMS designed the layout for the email newsletter and created the content, which positioned the firm and its lawyers as experts in a broad array of legal services.