HDMS provides full-service, custom marketing services for Aqua Pool, the largest gunite pool builder in Connecticut. Projects include complete redesign of annual pool supply catalog, redesign of website as well as SEO.
One of the first projects Aqua Pool had us work on was a custom branded brochure/portfolio for sales people to share during sales calls. This folder included four pages of stapled-in content that provided a detailed overview of the company’s history, its process and the benefits of gunite pools. Hall Davis Marketing Strategies designed the folder and the content based on the management team’s direction and worked with a local printer on the design and production. Folder content was also shared electronically via email, website and social media. Currently working on an updated version for 2022.
In addition to building pools, Aqua Pool also has a robust pool supply business driven in part by its annual Early-Bird Catalog. Hall Davis Marketing Strategies worked with the Pool Service staff on a top-to-bottom redesign of the catalog that features a more sophisticated and easy-to-use design. Hall Davis Marketing created the project in InDesign and worked with a local printer on the production and mailing. Sales increased by 35%.
TV Ad Production
Aqua Pool needed a new TV ad and Hall Davis Marketing obliged, developing the script, securing a location, and working with a video editor to get a station-ready 15-second and 30-second ad. For an example, see below:
Aqua Pool had an outdated website that was struggling in terms of SEO and lacked coherance in terms of design and structure. Hall Davis Marketing Strategies issued an RFP for web design services, managed the proposal review process and scheduled interviews with the top contenders. Once a vendor was secured, HDMS managed the project ensuring Aqua Pool’s brand image was retained in the redesign. HDMS also provided updated, SEO-friendly content and managed the testing for a smooth launch. The project began in November 2019 and the new site launched in March 2020.