Project Description

HDMS provides full-service, custom marketing services for Aqua Pool, the largest gunite pool builder in Connecticut. Projects include complete redesign of annual pool supply catalog, redesign of website as well as SEO.

Brochure Design

One of the first projects Aqua Pool had us work on was a custom branded brochure/portfolio for sales people to share during sales calls. This folder included four pages of stapled-in content that provided a detailed overview of the company’s history, it’s process and the benefits of gunite pools. Hall Davis Marketing Strategies design the folder and the content based on the management team’s direction and worked with a local printer on the design and production.

Catalog Design

In addition to building pools, Aqua Pool also has a robust pool supply business driven in part by its annual Early-Bird Catalog. Hall Davis Marketing Strategies worked with the Pool Service staff on a top-to-bottom redesign of the catalog that feature a more sophisticated and easy-to-use design. Hall Davis Marketing created the project in InDesign and worked with a local printer on the production and mailing.

TV Ad Production